The COVID-19 pandemic has put movie theaters across the country at risk of going dark for good. From small independent screens to nationwide exhibitors, our local theaters employ over 150,000 people and have formed a cornerstone of the American experience for generations. Without swift action from Congress our favorite theaters could close forever, depriving audiences of the magic of movies for years to come.
Our friends at Rialto Cinemas, the people who own and operate the Cerrito Theater, are asking the public to sign an on-line petition in support of the RESTART act. This bill would extend much needed aid to movie theaters across the country. To read about and sign the petition, just click here.
Please consider signing this petition. We really do want to keep our local cinema going.
Rialto Cinemas, the operator of the Cerrito Theater, has a new way for you to watch first-run movies. Through Virtual Cinema, you can buy tickets on line for newly-released films and stream them at home. They will release new movies every Friday. Movies now playing include Thousand Pieces of Gold, And Then We Danced, and Balloon. Watching movies this way will help keep the theater in business through this crisis.
The expected has happened. Like so many other businesses, Rialto Cinemas Cerrito has had to temporarily suspend operations because of the Covid-19 crisis. We at the Friends of the Cerrito Theater are sad about this, but at the same time we’re looking forward to when everything gets back to normal. We’ll see you at the movies when they start happening again. In the meantime, stay healthy and safe!